Building the Aromatics Brand Beyond Borders
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The challenges
Aromatics, a growing chemical exporter, wanted to move beyond being seen as just another supplier. They needed to:
- Stand out in a crowded and commoditised B2B chemical industry
- Showcase credibility and professionalism at global trade fairs.
- Build an online presence that reflected their scale and international reach.
- Connect with international buyers through consistent digital touchpoints.
Booth Design that Stood Out
We created a modern, functional, and brand-aligned booth design for international trade fairs. The design not only captured attention but also communicated trust and scale — critical in an industry where first impressions drive long-term deals.
Website Development with a Global Edge
DGW designed and developed a sleek, responsive website that spoke to both domestic and international buyers.
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- Built to highlight product categories, compliance, and certifications
- SEO-optimised for international chemical markets
- Integrated with easy inquiry and lead capture systems
Social Media Strategy & Execution
We launched a structured social media strategy showcasing:
- Technical expertise made simple
- Global presence and certifications
- Trade fair participation and industry credibility
More Than Marketing, A Partner for Growth
DGW partnered with Aromatics to redefine how the brand was presented — at trade fairs, on digital platforms, and across customer touchpoints.
“Digital Go Where helped us look and feel like a global brand. From our trade fair booth to our website and digital presence, everything now reflects our scale and ambition. The transformation has made a real impact on our international buyers.
Ankit Gupta, Director - Aromatic cellulose
Why It Worked
Because we combined B2B industry understanding with brand-first execution. In a market where technical specs dominate, we ensured Aromatics communicated trust, scale, and professionalism — the real differentiators when exporting to global markets.
