4,000+ Leads via Influencer-Led GTM Strategy for Osome
Scaling a Multi-Country Web Presence with SEO-Driven Growth
The challenges
Osome wanted to break out of the noise in two highly competitive markets — the UK and Singapore. Traditional paid channels were yielding diminishing returns.
Their goal?
- Tap into new customer segments
- Test influencer marketing as a scalable growth lever
- Build a repeatable go-to-market (GTM) engine with measurable ROI
But they needed more than a few shoutouts — they needed a partner to design, manage, and optimize the entire program end-to-end.
Their goals were ambitious:
- A sharp, fast-loading website
- That looks credible from Day 1
- Emits less carbon
- And doesn’t burn time or budget.
Led by Experts, Not Just Execution
Market Research + GTM Strategy
We started by identifying audience personas, niche categories, and regional nuances that would shape the influencer strategy. From there, we designed a custom GTM approach tailored to each region.
Influencer Sourcing & Management
We sourced high-trust influencers aligned with Osome’s brand tone and values. From outreach and negotiation to briefings and compliance — we managed the entire influencer lifecycle to ensure brand-safe, conversion-driven content.
Content Experimentation & Risk-Taking
We tested formats aggressively: short-form vs. long-form, static vs. video, niche creators vs. broad reach. Some missed, others soared — but every test got us closer to the winning formula.
Ongoing Optimization & Reporting
Every campaign was tracked with a performance lens. Our team provided weekly reporting — not fluff, but real-time metrics that mattered. Creative direction, platform mix, and budgets were adjusted in each sprint for max ROI.
Influencer Strategy Meets Startup-Style Agility
Digital Go Where was brought in as an extension of Osome’s growth team, owning end-to-end execution of influencer campaigns — from ideation to optimization.
We had a great experience working with DGW, and we highly recommend them for influencer marketing. I want to give a shoutout to Bhargavi at DGW, who was incredibly reliable and diligent, always keeping us informed of our campaign’s progress.
Akash Singh, Affiliate & Influencer Marketing Manager, Osome
Why It Worked
We didn’t treat influencer marketing like a side project. DGW approached it like a mini startup launch — powered by research, fast feedback
loops, bold testing, and strategic pivots.
The result? A nimble campaign that scaled brand visibility and lead generation — with ROI to match.
