Google’s search algorithm is the backbone of how websites are ranked and discovered by users. To maintain its effectiveness and fairness, Google frequently updates its core algorithm. The latest update, rolled out in August 2024, has brought significant changes that could impact your website’s visibility and search rankings. In this blog, we will break down the August 2024 core update, what it means for your website, and actionable steps to adapt to these changes.
Table of Contents
Overview of Google’s August 2024 Core Update
Google’s core updates are broad changes to the search algorithm that impact how pages are ranked. These updates are not aimed at specific websites but rather at improving the overall quality and relevance of search results. The August 2024 update continues Google’s focus on delivering helpful, reliable content that prioritizes the user’s needs. This update may affect websites across various industries, including B2B accounting and tax firms, which rely heavily on organic search traffic for client acquisition and brand visibility.
Read here: How 2024 Google core updates differ from august 2023 core updates of Google.
Key Changes in the August 2024 Update
The August 2024 core update focuses on refining Google’s ability to identify and reward high-quality, user-centric content. Key areas of emphasis include:
- Content quality and depth
- User experience and page performance
- Expertise, Authoritativeness, and Trustworthiness (E-A-T)
- Mobile-friendliness and responsiveness
Impact on B2B Accounting and Tax Firms
For B2B accounting and tax firms, this update presents both challenges and opportunities. The following table summarizes potential impacts and suggests appropriate actions:
Analyzing Your Website’s Performance Post-Update
To determine if the core update has affected your website, follow these steps:
- Utilize Google Search Console to analyze your traffic and rankings
- Compare data from before and after the update (allow at least one week post-update for accurate assessment)
- Identify any significant changes in rankings or traffic
- Assess which pages or content types were most affected
Table 2: Performance Analysis Checklist
Strategies for Improvement to Adapt to the New Algorithm
If you’ve noticed a decline in your website’s performance, consider implementing these strategies:
- Content Enhancement:
- Conduct a thorough content audit to identify underperforming pages
- Update and expand existing content with current information and insights
- Develop new, in-depth content addressing common client questions and industry trends
- Technical Optimization:
- Improve page load speeds by optimizing images and minimizing code
- Ensure your website is fully responsive and mobile-friendly
- Implement structured data markup for enhanced search result visibility
- User Experience Improvements:
- Streamline navigation and site structure for intuitive browsing
- Enhance readability with clear headings, bullet points, and concise paragraphs
- Implement strategic internal linking to guide users through related content
- Authority Building:
- Encourage satisfied clients to provide testimonials and reviews on Google and industry-specific platforms
- Seek opportunities for guest posting on reputable industry websites
- Participate in industry events and webinars to showcase expertise
Table 3: Steps to Adapt
What to Avoid in Response to the Update
Reacting to a core update can be challenging, but it’s important to avoid certain pitfalls:
- Avoid Quick Fixes: Resist the temptation to make hasty changes. Instead, focus on long-term improvements that enhance your site’s overall quality.
- Don’t Over-Optimize: Avoid keyword stuffing or creating content purely to rank. Google’s algorithm is sophisticated enough to detect manipulative tactics, and they could result in penalties.
- Avoid Deleting Valuable Content: Don’t delete content unless it’s truly outdated or irrelevant. Sometimes, updating or repurposing old content can be more beneficial than removing it entirely.
Table 4: What to Avoid
Conclusion
Google’s August 2024 core update underscores the importance of creating high-quality, user-focused content and providing an excellent overall website experience. For B2B accounting and tax firms, this presents an opportunity to showcase your expertise and better serve your clients’ informational needs.
By focusing on content quality, user experience, and demonstrating your authority in the field, you can not only adapt to this update but potentially improve your search visibility in the long term. Remember that SEO is an ongoing process, and staying informed about industry changes is key to maintaining and improving your online presence.
Should you require assistance in navigating these changes or optimizing your website, our digital marketing agency specializes in helping B2B accounting and tax firms thrive in the digital arena. We invite you to contact us for a personalized consultation tailored to your firm’s specific needs.
Explore more: 5 Proven Digital Strategies For Tax And Accounting Business
