If we could travel through time, every marketer would want to skip ahead to the next year to see what’s new in digital marketing. Since time travel isn’t possible, we’re left with making predictions about what might happen in 2024. So, get ready because we’re about to explore the future and see what the latest trends in digital marketing for corporate service providers will be in 2024.
Table of Contents
Artificial Intelligence (AI) and Corporate Service Providers like Tax, Accounting or Law Firms
The worldwide AI market is predicted to increase by $309.6 billion by 2026 as B2B marketers will use AI-powered software to brainstorm ideas, outline content, proofread pieces, and collect valuable data-driven insights to inform content creation and distribution. Now the question is how can you use AI to scale up your online presence.
a) Content Marketing
According to a survey by CMI/MarketingProfs, using AI to make content better will be a big trend in content marketing in 2024. The report also says that nearly 72% of B2B marketers are already using AI in their content marketing plans and are figuring out new ways to include AI in their marketing methods.
For example, If a country releases its budget for 2024, you can input that information into any AI content generator. In minutes, it can assist you in conducting a comprehensive analysis, enabling you to quickly share the results with your client, a process that was normally time-consuming.
b) Predictive Analysis
Predictive analytics involves using tools like data mining, predictive modeling, and machine learning to guess what might happen in the future. Addressing questions like-
Who is my ideal target customer?
Which services do they usually look for?
How do they engage with my brand?
What services might they need in the future?
By closely analyzing detailed information about both customers and the market, predictive analytics tools can assist medium-sized corporate service providers in figuring out how to upsell and cross-sell their services and create personalized campaigns for that specific group of customers.
c) Automation
In the past, handling website development, SEO, creating content, sending newsletters, building LinkedIn thought leadership, and finding the right target customer was quite a task. It required a full-time team for effective management. However, with automation, you can not only streamline your marketing process but also automate your sales process.
You can automate tasks using software which employs AI bots to handle repetitive tasks efficiently and accurately. This not only saves your company time and money but also gives employees more time to concentrate on important and valuable activities.
Targeted Marketing
a) Personalized Marketing Efforts
In B2B marketing, personalization is the key, so in 2024, businesses should prioritize providing customers with highly customized experiences. For example, if you have a tax firm, imagine a client seeking guidance on tax regulations. You can analyze past interactions, such as articles they’ve read or webinars they’ve attended, suggesting content aligned with each client’s interests and needs.
b) Conversational engagement through marketing
We refer to ‘conversational messaging’ as any technology enabling interaction between brands and consumers, like chat, messaging, voice assistance, and natural language interfaces.
Chatbots are now essential in every business, providing quick and personalized support to customers. Companies like Drift, HubSpot, or Zoho use them on their websites and social media to assist customers instantly, identify genuinely interested potential customers, and gather important information. They make it easier for customers to understand your services, make their experience better, and increase the chances of turning interest into actual purchases.
Interactive Marketing
a) Interactive Content Marketing
Stand out in the business world with the buzz around interactive content! It’s like having a chat with your audience, making a lasting impression. So, let’s say, how can a Tax firm use interactive content? Build Tax calculators and add them to your website – you can easily do this by going to GitHub and creating such an app.
Show your expertise by taking a stance and talking about issues and topics like no other accountant in your market. Google says people are more into certain money topics at different times of the year. This type of content is closely tied to valuable benefits, including higher engagement rates.
b) Video Content
In 2024, B2B marketers will leverage video content to engage and educate their target audience. They’re doing things like sharing stories from happy clients, creating educational videos, and hosting webinars that share helpful information and insights. And guess what? Live streaming is becoming really popular, too. This lets companies throw virtual events, conferences, and webinars where people can join in real-time, making the whole experience more exciting.
Omnichannel Marketing
Omnichannel is all about creating a unified customer experience ensuring that your messaging, branding, and offerings are consistent across all channels, including website, email, social media, live chat and webinars etc. You can even partner with firms which share a similar kind of audience allowing mutual exchange of customers.
- It will improve customer experience, leading to increased satisfaction and loyalty.
- Increase brand awareness so you can reach a wider audience.
- Improve conversion rates as clients are more likely to connect with a brand they trust and have a positive experience with.
- Better data and insights as you can gain valuable insights into how customers interact with your brand. This data can be used to improve your marketing campaigns and personalize the customer experience.
Conclusion
As we move into 2024, businesses must embrace these trends to stay competitive and meet the evolving demands of their target audiences. By prioritizing personalization through AI, Conversational engagement and leveraging the potential of content marketing and AI-driven technologies, businesses can not only navigate B2B marketing now but also unlock new avenues for business growth and success. Because sometimes being trendy isn’t the worst thing.
FAQs
Generative AI is poised to emerge as the marketing trend of 2024, with marketers witnessing its ability to enhance both creativity and efficiency. Streamlining content creation, generative AI contributes to increased productivity and efficiency for marketing teams.
In the B2B landscape, the digital marketing trends anticipated for 2023 highlight a shift towards personalization, the dominance of video marketing, the integration of AI and automation, and a focus on sustainable and ethical marketing practices.
Introduce a new product or service to your audience, showcasing your expertise and utilizing social media to foster relationships. Request referrals from existing clients, maximize the potential of your CRM and employ SEO strategies for local businesses. Stand out by incorporating direct mail into your marketing approach.
Examine and enhance your sales process for optimal performance. Concentrate on targeted marketing strategies, assess lead scores, and actively nurture leads to facilitate conversions. Additionally, leverage sales enablement tools and practices to empower your sales team for greater effectiveness.
