A Consulting firm especially having tax and audit practices has a common question how can we market without running ads. Also, business owners want to increase website traffic without investing a lot of money. Here are 4 easy ways to do it:
Table Of Contents
1. Search engine Optimization (SEO)
2. Email Marketing
3. Guest Blogging
4. Social Media
1. Search Engine Optimization (SEO)
Both online and offline SEO can help your website rank higher in search engines. If your website is on Google’s first page, especially in the top #3, you will not only get visitors, but also quality leads.
Before you plan your SEO, use tools like user ubersuggest, Ahref, or SEMrush to determine the keyword search volume.
2. Email Marketing
Email marketing is a type of marketing in which you can inform customers on your email list about your services. It can also be a softer sell to educate your audience on the value of your brand or to keep them engaged in the interim. When used as an outbound method, it has the highest conversion rate.
Use mailchimp or other marketing tools to automate email marketing.
3. Guest blogging
Forbes.com, Entrepreneur.com, and other high domain authority websites are looking for well-researched and trending content. Posting content in forums and high DA sites allows you to place backlinks, build your brand’s trust, and get quality traffic.
4.Social media
Videos, and thought leadership articles are the simplest ways to increase traffic to your website. To easily convert your text to cool videos, use tools like lumen 5, synthesia.io, and others.
Implementing the above strategies regularly would warrant a traffic flow for the brief term and the long haul.
