Pop-ups have become an increasingly popular marketing strategy for businesses of all kinds, including tax and accounting services, in today’s digital age. These simple lead magnet Pop-ups are intended to appear on a website or landing page and attract the user’s attention and collect data like email and numbers by displaying a message, offer, or call-to-action. They can be useful in increasing email subscribers, driving sales, and reaching potential customers. Pop-ups, when utilised properly, can be a highly targeted and efficient way to engage your audience and drive conversions. Try these 5 types of lead magnet pop-up that offers guaranteed to convert more email subscribers.
Table Of Contents
1. Understanding the Power of Pop-ups for Tax & Accounting Firms
2. 5 Popup Designs to Turbocharge Your Tax & Accounting Firm’s Email Subscribers and Sales
3. Pop-Ups Your Solution to Navigate & Reach Your Audience
Understanding The Power Of Pop-Ups For Tax & Accounting Firms
In the world of online marketing, pop-ups have emerged as a powerful tool to grab users’ attention and get data. These small boxes that appear on a website screen can help your Tax, Accounting & consulting business increase their conversion rates, drive leads, and boost sales. However, with great power comes tremendous & growing responsibility, and using pop-ups requires careful planning and execution to ensure their effectiveness.
Five Popup Designs To Turbocharge Your Tax & Accounting Firm’s Email Subscribers And Sales
1. EBook Download Popups: Give information that the user wants and get an email in exchange
What is it?
An ebook popup is a lead magnet you display to encourage visitors to download your ebook in exchange for an email, your visitor gives you their email address as they want to actually read latest information.
Where to Put it in Your Website Funnel
This one can be promoted across your website and on all your blog pages.
Best Practices
When creating the content for this lead magnet, make sure you cover the latest trend, information, and tips for which the user is ready to exchange emails.
Some Example
“Tax tips to save money or Yearly trends of an Industry. This will help you understand your visitors’ needs and offer personalized solutions.
2. Gamified Popups: Make Opt-ins Fun And Rewarding
What is it?
Gamified popups can be placed on your website’s checkout page or landing pages which are set up for ads. This makes opt-ins fun and rewarding.
Where to Put it in Your Website Funnel
Landing pages where you run ads or where you show your fees are the best pages for these popups.
Best Practices
Make sure this popup does not take a lot of load time on your website.
Some Example
Tax-related trivia game that rewards players with a discount code or a free e-book.
3. Funnel Popups: Collect More Customer Information
What is it?
Multistep popups can be placed on your web site’s to collect detailed customer information with long-term and short team solution that customers wants
Where to Put it in Your Website Funnel
While you can add this across, home page is the best place for these popups.
Best Practices
Make sure this popup does have only 3 slides on your website.
4. Newsletter Subscription Popups: Offer Incentives For Opting-in
What is it?
The idea here is to show a direct offer and get customers to make an appointment
Where to Put it in Your Website Funnel
Implement this as an exit pop-up.
5. Lead Magnet Opt-in Offer—Webinar
What is it?
Webinars are online video presentations that allow prospective customers to attend and learn about a topic while also being presented with a sales offer from the business.
Webinars serve as a prime example of web-based event marketing. The most effective webinar offers are those that create a sense of scarcity, implying that the presentation is available for a limited time only, typically happening on the day of the webinar.
Where to Put it in Your Website Funnel
For blogs that offer informational services, placing the webinar offered on the homepage is also recommended. In the case of service-based businesses, promoting the webinar offered on the homepage as well as across various blog pages can generate positive results.
Example of Data-Driven Success
To illustrate the impact of webinars, one company experienced a significant 91% increase in lead capture through their webinar initiatives.Drawing from our own experience at Digital Go Where, when we introduced our own webinar offer, which included an option to watch the webinar on-demand, it consistently ranked as one of our most successful lead generation tools. We achieved a consistent conversion rate of 35% for all individuals who encountered the offer.
Best Practice
A 60-minute webinar can be a significant commitment, especially for first-time visitors to a blog, so make sure if its first-time customer webinar is between 20 to 30 Mins.
To maximize the effectiveness of your webinar offer, it is advisable to target returning visitors or individuals who are already on your email list. These individuals have already shown interest in your content or have established a connection with your brand, making them more likely to engage with a longer webinar.
It is worth mentioning that Thrive Leads, a WordPress plugin, includes built-in functionality for webinar offers. Additionally, AutoGrow supports Thrive Leads as a tool for optimizing pop-ups.
One effective approach is to use a timed pop-up that appears based on how far down the page the user has scrolled. This technique, employed by LeadPages.net, has proven to be highly successful in leveraging webinars for sales purposes.
