Analytics & Automation Expert
About Digital Go Where
Digital Go Where was founded in 2021 with the intent of providing personalized growth plans to Startups and SME companies across diverse industries.
We develop messaging that engages the audience, capture leads via building funnels and trend websites on Google search results.
Location: Kota (Rajasthan)
Job Description
We are looking for an experienced Analytics & Automation Expert responsible for understanding data and automating the marketing process. You will work closely with leaders across product, sales, and marketing to support and implement high-quality, data-driven decisions and set up reports and automate processes to scale business.
What You'll Do
- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
What We’re Looking For
- 5+ years of proven marketing automation experience.
- Expert knowledge of database management concepts and best practices.
- Strong working knowledge of Salesforce, Mailchimp, and Google Analytics
- Must have superior communication skills, both written and verbal.
- Must be highly organized and self-motivated with a sense of urgency.
- Strong independent project management skills.
- Capable of handling multiple tasks with competing priorities under minimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Must have attention to detail
What We Offer
- Competitive salary
- Flexible working arrangements
- The chance to work directly with experienced industry leaders in a fast-paced start-up environment
- A great learning environment
